About Bocconi A message from the President Institutional overview History & mission Faculty Research Campus University News Press Room Conference Hall Rector's welcome Director of Undergraduate School Director of Graduate School MSc International Management MSc Finance MSc Economic and Social Sciences MSc Marketing Management MSc Economics & Management for Arts, Culture, Media & Entertainment MSc Economics & Management of Innovation & Technology Exhibition Hall Prospective students Application and admission Tuition and fees Scholarships and financial aid Housing Foreign language studies International opportunities Internship programs Career Service The University library Alumni Relations Student Life About Milan Cultural activities & courses Bocconi Sport Team Egea bookstore Bocconi Arts, Culture and Theatre Association Music in Bocconi Articoli Le università europee alla conquista del mondo I bambini riconoscono il simbolismo delle merci Microfinance: Great Results for the World’s Poor Finance over Human Capital The Balance Sheet Is a Tool, Not a Duty After the Subprime Crisis, Risk Must Be Re-Assessed Of Meteorites and Falling Stars A Single Market for Law Wal-Mart Turns Green? Good, but Not Enough Let’s Hope It’s a Girl Business Is Hotter Than Ever The New Europe Born Out of the Mini-Treaty We Should Consume Only What We Need Polarization Generates Conflict Female Consumers Hate the Unbearable Lightness of Fashion Models When Saving Leads to Waste The Ogress Can Be Beaten The Other Man’s Grass Is Always Greener Children Recognize the Symbolism of Goods The Louvre Island Off Abu Dhabi Defeating AIDS in Africa Is Also about Organizing Research Differently The Rising Sun is Changing Skin Lobbying for Consumers Leaving is Hard, but Coming Back Is Worse Next Generation? Yes, but Telecommunications Are Where You Are Born Still Matters a Lot European Universities Should Try to Conquer the World China, a Multi-Faceted Reality Europe: Are We Really in This Together? A brand for “Mare Nostrum” Sovereign Wealth Funds Salmons May Glitter, but They Aren’t Gold B2B: Showing More than Just Products and Sexy Women Marketing Guerrillas In Order to Thrive, Know Thyself The Chainification of the World Pop-Up Stores: Not a Fad, but a Market Test CSR Is Now More than Just Talk Sports Teams as Global Brands Accessible Luxury Sells Put Ethanol in Your Engine The J Curve: How to Deal with Rogue States Euroregions: What's Their Function? A Doll Embodies What It Means to Be an American Woman Who Sets Standards in the Global Market for Rules? Class Action, Political Change Equities Beat Real Estate to Diversify Risk Barcelona Scores a Goal against Social Exclusion An American Idea Imitated around the World Norwegian-Style Welfare Attracting Talent Is a Marketing Effort UNESCO Defends Cultural Diversity Being Unique without a Leaning Tower Doping Scandals: Why Sports Has Become an Untrustworthy Product Why Natural Resources Can Be a Curse Guilt, Latest Weapon in Marketers' Arsenal The Online World Has Changed: It Is No Longer about What Companies Are Winning Putting Your Trust in Derivatives Free Capital in Free Union Policies for Reducing Air Pollution Come from the Metropolis Museums: Taking the Dust Off with Smart Money The Seven Sisters: Rich but with an Uncertain Future Irrational Business? Think Art Dear Banks, Reputations Is Everything Electricity Faced with Skyrocketing Oil Hungry for Synthetic Indicators of Performance Chinese Competition: Europe Is Not Unarmed The Real Emergency is Managing Non-Talents Tax Evasion with Espionage in Liechtenstein You Need Nanofactories for Nanoproducts National Identity Less Relevant than Innovation Sovereign Funds: Locusts They Are Not That Self-Defeating Obsession with GDP Corporate Responsibility: It's All in the Manager's Mind PMS: A Luxury That Needs to Bring Significant Returns What If a Better Capitalism Came Out of All of This? From Demand for Innovation to Innovation from Demand Lessons from the Credit Crunch In World Without Borders, Even Divorces Are Global The Solution is Customer-centered Virtual Nations Are Being Born on the Net Ethics in Finance Is Not about Being a Goody Two-Shoes Open Source Means Freedom to Make Profits Finance and Industry: Complementary, Not Substitutes Set Up Shop in the UK with Spare Change Who Will Run the World After the Crisis? The Attack of the Trolls Copyright Is Forever. Or, at least, for 95 years Starting with Your Neighbors May Not Be the Best Strategy When Life Is Too Long The Unbearable Recurrence of Financial Crashes The Doha Round Is Not Dead Retail Chains: The Bullies of the Apparel Industry? How Lula Has Reawakened the Latin American Giant Destroying Even the Last Remnants of Eden Goldman Sachs and Morgan Stanley Go Commercial Migration and Employment Strategies in the Southern Mediterranean Hydrogen & Fuel Cells: Finding Strength in Numbers 8 is the Lucky Number of Chinese Olympics Radical Innovations and the Slow Climax of Videophony The Borders of Intellectual Property Law U.S. Health Care: Expensive and Leaves 40 Million without Coverage Net Neutrality Under Attack Catwalk on the Great Wall Made in Italy: The Shift Toward Responsible Luxury Obama Gets Fiscal The Glass Ceiling in the Italian Economy Desperately Seeking Consumers for Oriental Products The Crisis Opens Up Great Opportunities Humor at the Workplace is Good for Performance The Social Enterprise, Useful Weapon against the Crisis Public Transportation: Safe and Sustainable Blacklisting and Human Rights Rescuing Shareholder Value Maximization Social TV Adds Value for Companies and Customers Who Is Undermining the Commission? A Derivative Should Be Transparent and Easy-To-Understand Is Kosovo a State? Creativity: The Challenge of Today’s Cities No Future Without the Market The Postconsumer Is Always Online After the Crisis, Banks Will Have to Become Relational Using Consumers to Innovate is a Brand New Idea Globalization Is Inefficient Bad Banks Bring Trust Back Step Right Up for CSR The Earthquake and Project Management Four Tools to Deal with the Crisis. And Defeat It Financial Innovation Wasn’t Buried with Lehman Brothers The Slap of the Invisible Hand It’s Too Early to Be Optimistic About the Crisis The Euro Could Have an Asian Sibling One Day Made in Med Adds Value and Attractiveness Generation Y: Advice for Companies Looking into Firms to Understand the Crisis Gorilla Marketing - for Chocolate The Crisis, a Case of Shortsightedness Economics Meet Psychology, Psychology Meet Economics Business Takes Off at the Airport What It Takes to Be a Market Economy In 2050, Brazil Will Be a Country of Graying Folk Counterfeiting is a Costly Form of Flattery Middle-Aged Investors to the Rescue of US Stocks Shanghai in Crisis on the Eve of Its Expo Crisis Is a Boon for Purchasing Managers The Three Pillars of the New Order Business Intelligence Doesn’t Mean Spying on the Competition Locusts Will Swarm Back Over Europe Again Lamy: The Route to Global Governance Research Today, Money Tomorrow, and the Vaccine Takes Off Milano Looks at Latin America, Where Recovery Has Already Taken Hold Tax Havens No Longer Welcome The EU Stagnates: 15 years without élan Overtime Instead of New Hiring

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